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Nokia will kill Google

11/5/08

At school I set my sights on Glen. To ensure he didn’t go out with the girl who was the biggest threat I set her up with my ex. But Glen ended up with the Goth, Isla, someone I didn’t even think about. They are married now with two kids and a Labrador. Threats come from unexpected directions.

Nokians (they call themselves that) used to discuss their biggest foe: Not Motorola nor Samsung but Microsoft.

That was when Nokia was in the operating system business with lots of Series 60 clients: Sendo, Siemens and Panasonic. Nokians feared Windows Mobile.

The new business is the Web. The modern enemy Google.
Meanwhile Googlies (if they don’t, they should) sit around worrying about Microsoft.

Nokia is Google’s Isla. While Google is worrying about what Microsoft is or isn’t doing behind the bike sheds with Yahoo, Nokia is eyeing Google’s lunch money.

Google’s business is delivering page clicks to advertisers. It does a superb job of this on the web and a worse than inadequate job on mobile. Just as everything is slightly different when you go from a 17 inch screen in an office to a 3 inch one in your pocket, search is different. With mobile search we are looking for immediate, local, answers: the address of the place I’m looking for, the nearest Starbucks, when the film starts. And we are likely to spend money on the result.

Nokia has more people staring at screens than Microsoft. Not smartphones but hundreds of millions buy a Nokia each year.

If Nokia decides Google is a threat, those eyeballs won’t be looking at Google when the fingers select ‘search’ they will be looking at whatever Nokia wants them to.

The old fix-search world remains Googlesville but in the new world of mobile search all your eyeballs belong to Nokia. Money will follow fingers, forcing Google onto the defensive, striking deals with handset manufacturers and networks to get Google’s inadequate mobile search into non-Nokia phones. They’ll have to learn about selling rather than booking advertising.
Two out of five phones in the world are sold by Nokia. This is hidden from Americans at Google HQ because the US the market is different and Nokia much smaller. In India, Africa and China, Nokia has 70% and 80% of the market.
Imagine a company which dominates not only the world handset market but search and the advertising that goes with it. Nokia already has the advertising sales division  based alongside the top secret Nokia design lab at 10 Great Pulteney Street W1R 3DG, oops, maybe I wasn’t supposed to say that.

Google should be worrying about the Finnish foe, I’ve seen what invading Goths can do, and Finns can be just as savage. Still I can laugh about it: Glen might not have been Mr. Right for me, but as his name is Glen Wright, I giggle at the thought of my rival signing her married name.

Cat Keynes publishes her thoughts on the mobile phone industry every Sunday at www.catkeynes.com you can read the column  the previous Friday by subscribing here.


Links

Why have two incompatible mobile phone networks when you can have three? Deutsche Telekom, owners of T-Mobile US are rumoured to be looking at buying the unhappy merger of to buy Sprint and Nextel.  Sprint might sell Nextel first, or Deutsche Telekom might sell Nextel or as I predicted they might sell T-Mobile.

Nokia has realised that to reach its goal of  world domination it needs CDMA and has said that there will be more phones.

Greg Brown tells porkies. Hmm that was my note to myself about this story, but it is good enough. He claims that new innovative phones are just around the corner, but with MotoMAGX and P2K as the choice of operating system that’s not going to happen. No wonder the shareholders are not pleased.

GSM is pretty secure, but what happens when you switch to WiFi? Voice encryption is something that has to come and and an ex-Psion dude has the answer.

The worst software in the world is SAP. It was written for Unix thirty years ago and turned into a religion. You have to keep paying the tithes to the consultants or your business goes belly-up. So is the news that you can get it on a Blackberry A Good Thing?

This is nothing to do with mobile but it’s very cool. If you applied for tickets to the radio 1 big weekend you got an email about Band in your hand

This is nothing to do with mobile but it’s very cool. If like too many people in the mobile world you are a Gooner



Links

Why have two incompatible mobile phone networks when you can have three? Deutsche Telekom, owners of T-Mobile US are rumoured to be looking at buying the unhappy merger of to buy Sprint and Nextel.  Sprint might sell Nextel first, or Deutsche Telekom might sell Nextel or as I predicted they might sell T-Mobile.

Nokia has realised that to reach its goal of  world domination it needs CDMA and has said that there will be more phones.

Greg Brown tells porkies. Hmm that was my note to myself about this story, but it is good enough. He claims that new innovative phones are just around the corner, but with MotoMAGX and P2K as the choice of operating system that’s not going to happen. No wonder the shareholders are not pleased.

GSM is pretty secure, but what happens when you switch to WiFi? Voice encryption is something that has to come and and an ex-Psion dude has the answer.

The worst software in the world is SAP. It was written for Unix thirty years ago and turned into a religion. You have to keep paying the tithes to the consultants or your business goes belly-up. So is the news that you can get it on a Blackberry A Good Thing?

This is nothing to do with mobile but it’s very cool. If you applied for tickets to the radio 1 big weekend you got an email about Band in your hand

This is nothing to do with mobile but it’s very cool. If like too many people in the mobile world you are a Gooner


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